Cohen’s Original steak rub is an Artisinal product which introduces a new illustrative design to their new line of gourmet spice products. This Package reflects the company’s brand, and name in a way which compliments it’s consistent design approach in regards to color shape and style. All text is highlighted and visually placed in order of importance in adherence to consumers visual interpretation in a directive manner. Color is kept simplistic within a black and white palette, alongside a modernistic approach and mood. It’s trademark image is then centered alongside company brand name to provide a  finished piece which now represents Cohen’s product line.
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