Art House Double Screen movie theatre caters to a very artistic and welcoming atmosphere while still adhering to having unique style and viewer experience, celebrating artistry and inviting cultured individuals.
For this design concept the Inspiration of Cubism comes forward as famous artists such as Picasso, and Braque shared similar ideologies of expression, through unique style reflecting the timelessness and modernity of today. This is achieved through abstract shapes and bold warmer colors, such as Black, Cobalt Blue, and Canary yellow which work well with the house brand and mood, as well as set a tone for the audience, as friendly, relaxing and comforting. Its name plate and graphic logo icon embody strong geometric shapes which evoke expression, mood and sound, such as music and refined lifestyle activity.